In those participants, the degree of subjectively experienced that self-relevance was associated with improvement in stopping performance over the course of the experiment.

In both experiments, the manipulation of self-relevance was effective in a majority of participants as indicated by self-report on the Player-Identification-Scale, and the effect was strongest in participants that completed the self-relevance block first. Each participant completed one block of trials with enhanced self-relevance and one block without enhanced self-relevance, with block order counterbalanced. Both methods create a motivational pull that has been shown to increase motivation and identification. Self-relevance was manipulated by allowing participants to customize their game avatar (Experiment 1) or by introducing a premade, self-referential avatar (Experiment 2). We measured stopping capabilities usingĪ gamified version of the stop-signal paradigm. We test the influence of self-relevance on stopping specifically if increased self-relevance enhances reactive response inhibition. One important aspect of cognitive control is the ability to stop a response in progress and motivational aspects, such as self-relevance, which may be able to influence this ability.

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